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Vanco International Named Procell Professional Battery Preferred Partner for the Pro AV, Electrical and Security markets

Vanco International Named Procell Professional Battery Preferred Partner for the Pro AV, Electrical and Security markets

Vanco International Named Procell Professional Battery Preferred Partner for the Pro AV, Electrical and Security markets

Batavia, IL – June 9, 2021Vanco International LLC, an industry leader in AV distribution and electronic accessory products, today announces they have been named the Preferred Partner for Procell Professional Batteries for Pro AV, Electrical and Security markets. Procell and Vanco are aligned in their mission to provide the right solutions for the industry that deliver exceptional value to both dealers and end users. Through this new partnership, Vanco customers will have access to professional-grade batteries that offer customer satisfaction and cost savings through superior longevity and performance.

Batteries are commonly required in both residential and commercial installs to power remotes, smoke detectors, door locks, and more. Vanco and Procell believe the category can be optimized through more efficient distribution channels and superior products. The partnership will allow Vanco customers to combine their Procell orders with products from Vanco’s four brands.

Procell’s market data and intensive device testing in our labs along with real-world experience indicates replacing batteries cost seven times more than using the correct ones the first time. Specifying a high-quality battery allows dealers to spend less time replacing batteries and drive higher customer satisfaction with the performance and the longevity of the products they install.

“Procell offers a premium solution to help save time and money for our customers and the customers they service. This fits perfectly in our go-to market strategy with our Vanco brands,” said Mark Corbin, President of Vanco International. “We’re taking advantage of our infrastructure to offer additional quality products to Vanco customers.”

Andy Wales Sr. Sales Manager – North America for Procell adds, “Vanco’s superior training and education programs align with Procell’s value proposition of delivering cost savings to the end user by ‘Using the Right Battery for the Right Device.’ This partnership will allow integrators to turn batteries from an unavoidable cost center to an opportunity for cost savings.”

Vanco will begin stocking fifteen products from the Procell Intense, General Purpose, High Power Lithium and Lithium Coin battery lines. Interested dealers should contact their Vanco rep for more details on pricing and availability.

About Vanco International, LLC

With a 60+ year legacy of serving the AV industry, Vanco International, LLC engineers, manufactures, and sells premium audio/video products and electronic accessories that are 100% QC tested from our U.S. headquarters. Backed by a team of knowledgeable support representatives and technology experts, Vanco is comprised of four unique brands including Vanco®, a comprehensive line of value-oriented residential AV products and accessories; Evolution™, a curated line of pro audio and video distribution products; PulseAudio™, an indoor/outdoor speaker and amplifier line featuring Bluetooth® technology; and Beale Street Audio™, a highly-acclaimed line of Sonic Vortex® technology architectural speakers. Vanco is committed to helping the dealer and distributor community succeed in creating high-quality customer experiences across home theater, premium audio, and commercial installations. Learn more about Vanco International at www.vanco1.com.

About Procell Professional Batteries

Procell is Duracell’s premium professional battery brand, exclusively serving the professional market. While other battery brands serve both retail and professional customers, Procell solely focuses on the professional market, engineering device-specific industrial batteries with unique power profiles. As a result, Procell Alkaline batteries are used by millions of professional end-users and leading professional OEMs (Original Equipment Manufacturers) around the world for its quality, reliability, performance and service.

Press Contact:

Caster Communications, Inc., 401-792-7080
Olivia Sellke, olivia@castercomm.com.