#Crimson AV, #Commercial Audio SES NewsIndustry News

Crimson AV - A Partner Not a Vendor

In the world of business “things” are bought and sold. Sometimes you are the buyer and sometimes the seller, but in the realm of commercial AV and digital signage most often you are both. Obviously, what you sell is critical but also what you buy and who you buy from often determines the success in what is sold. Over the last couple of decades the buyer/seller relationship has taken on new meaning. What is driving this change is...